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In today’s data-rich environment, commercial Analytics plays a critical role in helping organizations navigate complex markets and make informed decisions. It enables businesses to move beyond intuition and guesswork, providing evidence-based insights that can lead to more effective product launches, better-targeted marketing campaigns, and optimized pricing strategies. Additionally, by continuously monitoring and analyzing performance metrics, companies can quickly identify areas for improvement and respond to changing market conditions with agility. This analytical approach not only helps in understanding past performance but also in predicting future trends, allowing businesses to proactively shape their commercial strategies for sustainable growth.